Evaluation Question 3 - What kind of media institution might distribute your product and why?

For this question you need to refer back to your institutional research in your blog and our instructions at http://qefoundationportfolio2011.blogspot.co.uk/2012/01/post-research-into-institutions-that.html

1. First you need to outline the stages of production that your product would go through. www.skillset.org is very useful. Then you need to outline what role a distributor has. This can be done as a short paragraph with some illustration to support points that you make.

2. You need to research into magazine/film distributors: What company would distribute your product. You should look at their magazine portfolio for this - do they distribute magazines from the same music genre as yours?

3. When thinking about why they might distribute your product think about the types of magazines they already work with - do they know the target audience well? What benefit would this have when distributing your product? Is your product similar but slightly different from what they already sell? Why might this be a good thing? Does the company have a good reputation? Why is this important? Is your product mainstream or more niche (this will affect the company that works with it)?

4. How would your magazine/film be advertised? How are similar magazines/films advertised and where are they sold/viewed?

5. How would your product be distributed? Think about changing society as we see the emergence of web 2.0. Alongside shops how else might your product reach people e.g. would people subscribe through the web and have the magazine posted to their house? For Video think about Youtube, festivals, cinema etc.

Here are some examples from previous students:

Question 3 - What kind of media institutions might distribute your media product and why?

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Helpful resources:

A student information booklet can be found here:http://issuu.com/victoriacleave/docs/q3what_kind_of_media_institution_might_distribute_

List of magazine distributors to get you started:
http://www.comag.co.uk/consumerhome.htm
http://www.specialistmags.co.uk/

Some magazine publishers to get you started:

http://www.ipcmedia.com/
http://www.bauermedia.co.uk/
http://www.condenast.com/