Once you've scanned in and uploaded your flat plans you should write a short rationale. Basically this is a paragraph that outlines the decisions that you've made and why.
The rationale for your flat plan should;
Justify the colours that you have chosen to use (what connotations do they have, how do they relate to your target audience?)
Justify your page layout (positioning and size of sell lines, shot distance, positioning of main image, positioning and size of your mast head, any banners you've used etc.)
Discuss the content of your sell lines - how are they indicative of the genre of the magazine? How will they relate to your target audience? Would they sell your magazine - how and why?
Discuss your photography decisions (distance, angle, lighting, costume, props etc) and why you have made these decisions - relate to the genre of the magazine and the target audience.
Finally justify your font size and face decisions.
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